Privacy Policy
Matsya Marketing ("Matsya", "we", "us") is a content and personal-branding agency. This policy explains what personal information we collect when you visit matsyamarketing.com, book a call with us, or interact with our social media accounts (including @matsya_marketing on Instagram), how we use it, and the choices you have.
1. Information we collect
Information you give us
- Call bookings: your name, email address, WhatsApp number, business name, your goals, and the time you choose, submitted through our booking form (Cal.com).
- Messages and comments: when you comment on our Instagram posts, mention us, or send us a direct message, we receive your Instagram username, profile ID, the content of your comment or message (including any images or voice notes you send), and when you sent it.
- Email and other correspondence you send us directly.
Information collected automatically
- Website analytics: pages viewed, clicks, device and browser type, approximate location (city/country), referring site and session recordings with form fields masked. We use Google Analytics 4 and Microsoft Clarity, loaded through Google Tag Manager, which use cookies or similar technologies.
2. How we use it
- To reply to your comments and messages, answer your questions, and send you resources you request (for example, a guide you asked for by commenting a keyword).
- To understand your needs and, if it makes sense, invite you to book a call.
- To schedule, confirm and remind you about calls you book.
- To deliver services to clients and communicate with them.
- To understand how our website and content perform and improve them.
- To meet legal obligations and protect against misuse.
We do not sell your personal information, and we do not use your Instagram messages or comments for advertising targeting.
3. Automated replies
Some replies to Instagram comments and direct messages — for example, sending you a resource after you comment a keyword — are sent automatically using a messaging automation service (ManyChat) operating on our behalf and under our instructions. A member of our team reviews conversations and you can ask to speak with a person at any time.
4. Who we share it with
We share information only with service providers that help us run our business, and only as needed for the purposes above:
- Meta Platforms (Instagram, Facebook) — the platform where comments and messages take place.
- Cal.com — booking and scheduling; Google (Calendar, Meet, Gmail, Analytics, Tag Manager); Microsoft Clarity — website analytics.
- Make.com — automation that routes booking details to our team; Slack — internal team notifications about new enquiries.
- ManyChat — automated Instagram replies described in section 3.
- Netlify — website hosting.
We may also disclose information if required by law, or to protect our rights, users or the public. Some providers process data outside India (for example in the United States or the European Union); we use reputable providers with appropriate safeguards.
5. How long we keep it
- Enquiry, booking and conversation records: up to 24 months after our last interaction, unless you become a client.
- Client records: for the duration of the engagement and as required for tax and accounting law afterwards.
- Analytics data: according to the retention settings of Google Analytics (up to 14 months) and Microsoft Clarity.
6. Your rights and choices
Depending on where you live (including under India's Digital Personal Data Protection Act, 2023, the EU/UK GDPR, and US state privacy laws such as the CCPA), you may have the right to access, correct, delete or obtain a copy of your personal information, to withdraw consent, and to object to certain processing. You can also block cookies in your browser settings.
To exercise any of these rights, email us at the address below. We will respond within 30 days.
7. Deleting your data
To delete the information we hold about you — including data received through Instagram or Facebook — email krishlay@matsyamarketing.com with the subject "Data deletion request" and your Instagram username or the email you used with us. We will delete it within 30 days and confirm by reply.
You can also remove any app connected to your Instagram account at any time under Instagram → Settings → Apps and websites.
8. Security
We use access controls, encrypted connections and reputable providers to protect your information. No method of transmission or storage is completely secure, but we work to protect your data and will notify you and the authorities of a breach where the law requires.
9. Children
Our services are for businesses and professionals. We do not knowingly collect personal information from anyone under 18. If you believe a child has given us information, contact us and we will delete it.
10. Changes
We may update this policy from time to time. The effective date at the top shows when it last changed. Significant changes will be highlighted on this page.
11. Contact
Matsya Marketing · New Delhi, India
Grievance contact: Krishlay Mishra, Founder & CEO
Email: krishlay@matsyamarketing.com